It is no surprise that social media is a bit of an overwhelming topic for new business owners. This is because it is such a broad topic. It is also a very powerful tool for Internet marketing and research. The reason it is so overwhelming for new business owners is because there are so many things to consider. A business owner must think about text messages, emails, blogs, social media websites, QR codes, and mobile applications. The more areas of social media a business owner is able to incorporate into the advertising of their business, the more they are going to benefit in the long run. Interestingly enough, most people see QR codes every single day…even if they do not know what they are. This is especially true for individuals who own a smartphone. The term QR code is an abbreviation for the phrase “quick response code.” It is a two dimensional barcode that was first design to be used by the automotive industry. They are codes that contain information that can be read by a device containing a QR code reader. An individual with a smartphone or computer tablet are able to read QR codes. Most companies will use QR codes as a way to give something free to their customers. The only downside is that individuals without a QR code reader device are not going to be able to access the contents inside of the QR code. It is a great advertising method, but it is not enough for companies who are looking to market to customers with and without smart phones. There is nothing wrong with using QR codes, but just using QR codes is really going to limit the customer base.
Unfortunately, the same is true when companies use mobile applications as a form of advertisements. For individuals who do not have a computer tablet or a smart phone, they are never going to see the advertisements embedded into these mobile applications. Fortunately, most Americans are moving to smartphones and within a few years the majority of adults will be using them.
Sources:
http://ezinearticles.com/?Social-Media-And-QR-Codes---What-You-Need-To-Know-Now&id=5464090
http://ezinearticles.com/?QR-Codes-and-Social-Media&id=6372388
http://ezinearticles.com/?Social-Media-Mobile-Devices-and-Applications&id=6098902
Steve, great post about QR codes. I never would have looked at them in that way. QR codes can really give consumers, and potential consumers, a lot of information on a company in a short amount of time.
ReplyDeleteGreat post Steve! Great insight on QR codes.
ReplyDelete