Marketing: Blogging & Social Media Combined New companies/organizations have to get the word out about their services/products somehow. The best way to market in today’s society is to implement blogging and social media to insure that your business is getting the maximum amount of exposure.
Why Companies Cannot Just Post On Their Blog
Having a company blog is something that is very important yet at the same time it cannot be your only form of marketing. In order to make sure that you are always attracting new customers it is important to implement social media marketing into your marketing plan as well.
Anyone can write a viral blog post. However, the post is not going to go viral unless it is spread around. The best way to attract potential customers to your blog during this age in time is to go about doing so via social media. Some of the more popular social media networks are Twitter, Facebook, LinkedIn, and Pinterest. However, joining other social networks can be beneficial as well, if you have the time to do so.
Why Does Social Media Increase My Company’s Exposure?
Social media is a great marketing tool because you are literally able to expose your brand to millions of users each day. Not to mention the fact that if you are giving your audience something that is genuinely useful or interesting they are going to share it with their audience and the chain of marketing will be continued numerous times. However, to make sure that your marketing efforts do not go to waste you are actually going to have to connect with your social media audience. This means you are going to have to interact with them online in a timely manner and even share some of their relevant posts/statuses from time to time so they will be inclined to do the same for you.
Basically, if you combine blogging and social media together in an appropriate way your marketing plan is going to be bullet proof and bring you a lot of success.
Sources:
http://searchengineland.com/guide/what-is-social-media-marketing
http://socialmediatoday.com/tara-hornor/1154256/tips-better-maximizing-your-reach-content-marketing
Steven, I really liked your post. It was well organized and you had some really good key points on how a blog can benefit a company!
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