Impact of Social Media on SEO There are many different types of marketing techniques on the Internet and search engine optimization (SEO) is one of them. There was a time when SEO was the only aspect of website or blog management that an individual had to worry about. However, that time has long since expired. Social media is just as, if not, more important than SEO when it comes to building an online reputation. In fact, SEO and social media should be viewed as one entity rather than two.
Using Social Media to Enhance SEO
Creating a social network profile is going to be the first step in using social media to enhance SEO. Twitter, Facebook, and LinkedIn are the three social networking websites that most individuals find most beneficial in the enhancement. However, it is important to remember there are many other smaller social media networks that individuals can use to build your brand and online reputation.
Once an individual has built a social network profile, they are going to use a technique called tagging in order to optimize the tweets, posts, and other content listed on their profile. The unfortunate downside to using Twitter is there is a 140 character limit. So, an individual is going to need to be short and concise with their tweets. A great way to do this is by adding a link for more information. An individual can also highlight their keywords/tags by using the hashtag. For example, if the keyword was “SEO,” it would be written as “#SEO”.
Obviously, once an individual has an established social network profile it is important to use the profile to drive traffic from the profile to what is being promoted such as a website or a blog. For obvious reasons, it is not enough to drive traffic to a target, it is equally as important to keep them there. For individuals who are looking to keep traffic coming back, it is imperative that an individual publishes new content on a regular basis. This is because someone is only going to visit a blog or website so many times looking for new content before they delete the bookmark and stop checking in.
Sources
http://socialmediatoday.com/norman-pongr-cz/1277666/leverage-social-media-seo-strategy
http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-media-marketing-tactics-of-2012/
Nice blog post! I especially liked that you mentioned how important it is to publish new content frequently in order to keep people coming back. This is so vital and something a lot of people miss.
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